Loam is the soil that
seeds the tallest trees.

It’s where the good stuff grows.

Welcome to Loam Partners

We are a strategic public relations consultancy
helping brands to make an impact that matters. 

We start with
purposeful storytelling.


We thoughtfully curate communications, creative and content so that brands can clearly articulate their why and build
genuine connections with their communities.

Read more about How here.

Who are we?


With over 15 years experience, Loam is led by senior communications strategist and chief brand cheerleader,
Clementine Crowther.

Some of Our recent partners

 
 

Love for Loam

Testimonial Entries

“Clem is everything you want in a press partner. She is empathetic to the business needs, thorough with understanding your objectives, but also understands the media landscape and what is required to produce results. She blends all of this together in a coherent way to deliver the best possible outcome for the business.

Clem will challenge you in a healthy way, purely because she puts your business first and wants what is best for you. She is also a genuinely awesome human who we have plenty of time for! Highly recommend working with her.”

Alan Jin
COO & Co-Founder, Muso

“Clem is a public relations expert who knows the landscape, understands the channel and is incredible at crafting the right story. She's a partner who puts all her energy in delivering an exceptional service.

If you're a tech business, and you have a story to tell, Clem and the team at Loam are the people to do it. Sharp, thoughtful and always caring. She is a master of her craft and a delight to work with.”

Andrew Lipp
Co-Founder & CEO, EQL

“As a founder, it can be overwhelming trying to get your brand out there. After trying a few companies, Clementine and Loam Partners truly set the standard and showed us how public relations can be done right.

If you are after credible team that walks the talk, Loam is worth their weight in gold. I cannot recommend them more highly.”

Lucy Cooke,
Founder & CEO, SpaceDraft

“Working with Loam was like having a super charged PR team in-house. Clem and the team were committed to our brand and strategy, actively engaged with driving our PR goals and proactive, personable and 'on it.

Clem not only got our value proposition and business in the first five minutes of our call, she continued to show her technical knowledge and appreciation of the tech and VC landscape in Australia throughout our project, continually adding real value and insights to the Qsic team.

If there was a company out there that I would have no hesitations recommending as a value add, key partner for a startup in Australia, it would be Loam. Sling & Stone pedigree, with that supercharged in-house feel!”

Alex Lewis
Chief of Staff, Qsic

“The Loam team is an absolute pleasure to work with! Clem is a real go getter that guided us through the unfamiliar path that is public relations. She went above and beyond to ensure we got maximum coverage for our company and the impact has been amazing. I couldn’t speak more highly of Clem and we look forward to working with her and the team again in the future.”

Josh Goulburn
COO & Co-Founder, Foodbomb

“The team at Loam is truly impressive in their craft of PR and communications. Clem has extremely high standards and consistently delivers to those standards — with creativity and integrity.

Loam has worked in tight partnership with us to understand our business, uncover opportunities and deliver the very best outcomes. Apart from getting great results, they are also a complete delight to work with.”


Jen Wright
Head of Marketing, Denver Technology

“Working with Loam Partners on our relaunch was a fantastic experience. Clem’s ability to come up to speed on our company, industry and relaunch goals, and then execute on the mandate was exceptional, particularly given the tight deadline.

I also appreciated her directness and bias for action and results. As a direct result of Clem’s work, we received wide ranging positive feedback from both our internal and external stakeholder audiences.”

Jack Curtis
Chief Commercial Officer, Neara

On the Gram

🤍🤍🤍
In just six weeks time, curious and wild minds across Australia will be gathering in Sydney at @blackbirdvc Sunrise festival. It’s been a long time between drinks, but community is everything in the hustle of startup life – and the
There's nothing quite like a power shot to nail the landing 🚀 This week, Australia welcomed not one but TWO new publications celebrating our humble but incredible startup, tech and innovation-led communities. Welcome and congrats @forbesaustrali
We've been quiet for the last few months and this little dude is the main reason why. Say hi to Loam's newest and sweetest recruit, Charlie. Clem welcomed her third little boy in late June and naturally he's a bit of a time thief. He'll likely
🔥🔥🔥Such a power shot for this incredible and budding Aussie startup, black.ai. Congrats on all you’ve achieved with your seed+ this week. We love supporting you. Exciting times ahead.
The best Sundays start with coffee and end with excitement for the week ahead. As always, we’ve ebbed and flowed on social of late. We love it but sometimes need a small, gentle reminder to post in the madness of life (even though we know jus
At Loam we’re lucky enough to tell the stories of some incredible Aussie startups and today's news from the gents at @run_fair EQL is one that we’ve been deeply excited about from day one. They are creating something truly special in th
“As a nation we’ve debated at length burnout’s social, economical, and professional impact. So why, after years of discussion, are burnout levels still at an all-time high?” Such a valid question from MK Ward, Zipline.io&rsqu